Customer Experience Designer

(Sonoma, CA. June 2015 - Present)

I am currently available for consulting projects. If you have a project in mind, let's talk!


JPmorgan Chase & Co.

Product Manager & User Strategist, Associate VP

(San Francisco, CA. December 2012 – May 2015)

  • Strategy lead for redesign of Private Banking mobile application. Resulted in a 15% increase in the system usability score and a 68% increase in learnability.
  • Developed a map detailing the journey of a credit card customer during application and post-approval. Recognized for my ability to improve Credit Card LOB understanding of customer behavior.
  • Designed a communication tool that allowed us to collaborate on sketched solutions with a remotely located team. Recognized for my ability to develop key strategic partnerships within the Retail LOB.
  • Led cross-functional team to define a future vision for mobile applications at Chase. Recognized for my ability to encourage new ideas from all team members.
  • Provided a detailed view of Chase competitive landscape. Recognized for my ability to clearly communicate our opportunity space.
  • Developed tools to help a growing team learn digital strategy within JPMorgan Chase. Recognized for my ability to mentor & grow junior team members.



UX Design Lead

(San Francisco, CA. May 2011 – June 2012)

  • Led strategy & UX design for AudiUSA.com. Contributions resulted in a 22 point rank increase in the J.D. Power 2012 Manufacturer Website Study.

  • Guided strategy & UX design for the Defeat Darkness Super Bowl campaign. Launch resulted in high engagement of 4 to 5 minutes on site.

  • Directed strategy & UX design for an experimental video pre-roll ad placement for Audi. Recognized by the client for my ability to think through the customer's journey and provide a smart solution.



UX Designer III

(Orem, UT. December 2005 – April 2011)

  • As the sole UX Designer for the SiteCatalyst v14 redesign, provided primary IxD & Visual guidance from conception to launch of an enterprise SaaS offering. After launch, the product was recognized with a ClickZ Marketing Excellence Award for Best Analytics Platform.
  • Led the conception and launch of a redesign of Discover 2.0.  After launch, the product was recognized by the state of Utah with a Bet of State 2007 honor in Science and Technology.
  • Developed a UX communication strategy and process, which would help the UX team grow successfully within a cross-functional department. Contribution led directly to team growth from 1 employee to 9.
  • Guided the team towards the development and execution of a 3-year team charter. Successful in ensuring team members set their goals and reached key milestones.
  •  Introduced the team to Agile and demonstrated the value of bringing in a specialist to train us.

Market Experience

  • Finance
  • Legal Compliance
  • SaaS
  • Automotive
  • Analytics


  • Service Design

  • Design Thinking

  • User Research

  • Interaction Design

  • Visual Design

  • Agile & Lean Processes

  • HTML


Graphic Design, Portland State University