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Customer Experience Design


I create thoughtful solutions that elevate your customer experience from ordinary to memorable and result in an increase in your key CX metrics.

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Customer Experience Design


I create thoughtful solutions that elevate your customer experience from ordinary to memorable and result in an increase in your key CX metrics.

Simple, personal, & authentic experiences


I pay careful attention to the customer journey and identify where you can simplify, personalize, and create genuine connections.

I am a strategic partner that will shape your customer experience with thoughtful & exceptional solutions that will result in customer retention & loyalty, improved ComScore rankings and NPS, improved usability scores, and more.

Simple, personal, & authentic experiences


I pay careful attention to the customer journey and identify where you can simplify, personalize, and create genuine connections.

I am a strategic partner that will shape your customer experience with thoughtful & exceptional solutions that will result in customer retention & loyalty, improved ComScore rankings and NPS, improved usability scores, and more.

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My Process


The path to understanding the customer experience and developing thoughtful solutions naturally diverges & converges between different iterative & collaborative steps. As you progress along this path, it is critical to success to understand & keep in mind business, user, and technological goals.

My Process


The path to understanding the customer experience and developing thoughtful solutions naturally diverges & converges between different iterative & collaborative steps. As you progress along this path, it is critical to success to understand & keep in mind business, user, and technological goals.

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DISCOVER

My Approach

Every project starts off with an initial idea, which we explore through stakeholder interviews, competitive & customer research, & brainstorms.

The observations from this stage are converted to a experience journey and opportunities are mapped to it. The opportunities are the key components of a vision for the future.

My Strengths

Discovery is collaborative and fun. I am a facilitator of new ideas and perspective. I work hard to ensure that every voice & idea is respected, which encourages a continual stream of fresh thinking.

PLAN

My Approach

Once a vision has been defined, it's time to define features and prioritize them by business & user value vs. effort to design & develop. The goal is to find the sweet spot for features that have both high business & user value, but are easily accomplished. We will also identify large scope, high value features that need to be broken into reasonable phases.

Once prioritized, features can be easily mapped to a timeline.

My Strengths

I help the team provide definition to vague features & requirements, then prioritize them by marrying user desirability, business viability & technical feasibility.

 

DELIVER

My Approach

Delivering a product successfully is strongly tied to the team believing in the vision. It is crucial to bring stakeholders and the project team along for the ride in developing a vision, so that the solutions can be effectively designed & built.

My Strengths

I am a analytical thinker and have a keen understanding of how to create solutions that will result in increased Customer Experience metrics.

My background in visual design, interaction design & technology provides me with the skills needed to inspire and lead cross functional teams towards exceptional solutions.

 

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About Me


I am a proactive, inventive and creative strategic leader. Keep scrolling to learn more about what excites me.

About Me


I am a proactive, inventive and creative strategic leader. Keep scrolling to learn more about what excites me.

What Excites Me

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If I had super powers they would be empathy & observation. I would stop at nothing until I rid the world of poor experiences. As a result, I would deliver profitably & success to products.

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I would draw my strength from my lust for knowledge and taking action on what I learn. I love to share my knowledge and mentor those who want to learn.

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I am a facilitator of discussions and brainstorms. Once I have the answers to my questions, I take action to produce results.


But of course, when I’m not saving the day I would keep an active schedule of other activities such as snapping photos, cooking & enjoying delicious food, trying new bottles of wine, playing with my cute little dog, and enjoying nature.

View my resumé

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Contact Me


Do you have a project in mind? I'd love to hear from you!

Email me at contact@jessicademartini.com

Contact Me


Do you have a project in mind? I'd love to hear from you!

Email me at contact@jessicademartini.com

I am located in the North Bay of the San Francisco Bay Area.

You can also find me on LinkedIn