Every project starts off with an initial idea, which we explore through stakeholder interviews, competitive & customer research, & brainstorms.
The observations from this stage are converted to a experience journey and opportunities are mapped to it. The opportunities are the key components of a vision for the future.
Discovery is collaborative and fun. I am a facilitator of new ideas and perspective. I work hard to ensure that every voice & idea is respected, which encourages a continual stream of fresh thinking.
Once a vision has been defined, it's time to define features and prioritize them by business & user value vs. effort to design & develop. The goal is to find the sweet spot for features that have both high business & user value, but are easily accomplished. We will also identify large scope, high value features that need to be broken into reasonable phases.
Once prioritized, features can be easily mapped to a timeline.
I help the team provide definition to vague features & requirements, then prioritize them by marrying user desirability, business viability & technical feasibility.
Delivering a product successfully is strongly tied to the team believing in the vision. It is crucial to bring stakeholders and the project team along for the ride in developing a vision, so that the solutions can be effectively designed & built.
I am a analytical thinker and have a keen understanding of how to create solutions that will result in increased Customer Experience metrics.
My background in visual design, interaction design & technology provides me with the skills needed to inspire and lead cross functional teams towards exceptional solutions.